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Case Study:
Animation

Event:
Glamarama
Location:
Minneapolis, Chicago
Production Company:
CMC




Haute Tech
Glamarama is a fundraising event put on by Marshall Fields every year to raise money for the Children's Cancer Research Fund. Featuring fall lineups from over 30 of the worlds top fashion designers, each line was given its own look and feel with music, lighting and a wall sized LED display. The look we were asked to create was the distinctive walk of a fashion model gliding along a catwalk. Using a magnetic motion capture system set up at Marshall Fileds, we tracked every glance and turn our fashion model made.

The resulting animation data was then cleaned and rendered to a hi res Quicktime file to be incorporated into the rest of the show. The combined effect of the color, movement, music and lighting created the perfect complement to the live models on stage.

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